Profile

Adrian . Member since: 6 months ago

Experience Level: 1020

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago

2019-08-02

It is really important that you understand the difference. The dedicated servers are always going to be a better option as you are not affecting other people systems as well.
The cost of a dedicated server versus a VPS is always going to be worth the investment.


3 months ago

2019-07-16

 Here are the top Five tricks to increase Conversion on Adwords:
  1. Include as few fields as possible
  2. Add a guarantee
  3. Use tangible action verbs
  4. Use testimonials
  5. Clearly, state the benefits of your product or service

4 months ago

2019-07-11

Adrian replied to All about Guest Blogging

Guest blogging is a way to increase your site traffic by spreading it out throughout the web. As a Guest blogger, you offer your articles to other websites with a goal of generating links for your own blog. While this also generates backlinks, in our opinion the main goal is to generate a reputation for their website in the chosen niche.

Whenever you create a website there is bound to be someone requesting you for a guest post. This alone might highlight the importance of guest posts to you. In layman's terms “Guest Posts” are articles that you write for someone else’s website. Guest posting also builds relations within the community and gives you much necessary exposure if you’re starting out.

Guest blogging gives you access to someone else’s audience instantly. A good enough article can double your audience easily. While guest posting, you need to abide by the rules of the website owner.

NOTE: NEVER GUEST POST OUTSIDE YOUR OWN NICHE

The guest post that you submit has to meet the conditions of the website owner (and the benchmark for quality is generally high). Most bloggers are interested in guest blogging as it is a win-win situation. Guest blogging helps you generate high-quality Backlinks.

As guest posting is quite easy to do, it is overused and creates a negative effect. Many claim guest posting has now turned into spamming with its negatives outweighing the positives.

Is Guest Blogging Still Relevant?

YES, if you don’t spam guest posts it will definitely yield your traffic and reputation.


4 months ago

2019-06-21

War of Yields in digital advertising is not a new phenomenon with three key players in the game, Advertiser, Media agency and Media owner. Everyone feels good about themselves when they get something at a discount and advertisers are no different. Media is just another commodity, so is the pursuit of lower costs in media a rational or emotional approach for advertisers? I will say both, Rational because by rights if an advertiser invests a certain amount in any medium, they should receive a discount relative to that spend. Emotional because Advertisers want to feel like they are getting a good deal.

Digital Buying will become the priority for all the clients and going forward a carter in the selection of media agency.

Media Buying checklist

  • Integrated media buying: - Thin outlines between traditional and digital media will continue to blur. Buyers will have to embrace the art and science of integrated media buying. In the future, everything will be bought and sold on a digital way which includes TV, OOH. It is imperative for the digital buyer to understand the nitty-gritty of offline buying as well so that they are adaptive to integrated media buying.
  • Emphasis on regional languages: - According to Google local language consumption growth is estimated to be more than four times that of English. Although digital media planning in India has primarily been operated in the English speaking market, 100 million of the next first-time users are most likely not English speakers. Facebook lets the user sign in from 8 different languages and google translate Hindi and 7 other languages through voice recognition. Buyers should keep this in mind while suggesting digital media plans to the client and it will help explore a huge potential in our country and open up new markets for brands.
  • Viewability and Audibility:-Viewability data enables advertisers to identify both high- and low-value inventory and then shift budgets and targets accordingly to maximize reach and ROI. Mere exposure to ads isn’t enough, a viewable impression will be new currency going forward. In the case of videos, it will not just be viewability but audibility will be equally important. Video ads mean to vision, sound and motion and advance reporting like moat and IAS will help us get this data.
  • Ad-fraudulent and Brand safety: - Ad fraud is growing to a magnitude that will be very difficult to manage or reduce. As per the world federation of advertising marketers could lose as much as $50bn a year by 2025. The most common variety of ad fraud is “bots” that seems like a real person visiting your website or downloading your app, but they are actually sophisticated bots who are programmed to do the same as a human. It is very imperative for Buyers to start using different 3rd party tools like MOAT or IAS to track such bots. 
  • Attribution Modeling: - When consumers are exposed to ads and marketing material on more than one channel (e.g. social, search, display, email, etc.) and when they use more than one device (e.g. laptop, tablet, and smartphone) it seems very difficult to ­do attribution modeling. Markets have started using offline to online attribution modeling but then there is more complexity like cross-device attribution, inter-channel attribution, and intra –channel attribution. Buyers need to start suggesting & evaluating new technology like the use of unique redeemable coupons/offer codes, beacon attribution techniques and so on.     
  • No more cookie chasing: - When digital usage was limited to the desktop, Cookies were a valid solution to target customers online but now with connected devices consumer can access the internet from any number of different devices, including mobile phones, tablets, computers or wearables. There is no way that we can capture cookies on wearable devices and mobiles and hence flaws that previously existed with cookie-based targeting have become even more apparent. The biggest problem with cookies; they are not future proof and come with the expiry date.



4 months ago
Adrian favorited a reply

  1. Networking: Media buyers must similarly establish, foster and maintain relationships with publishers and networks. Media buying is a highly competitive sport. Strong relationships can be very useful when securing a large number of ideal placements.
  2. Survey: Media buyers should always be aware of market trends. Identify new platforms, publishers, and networks to expand and expand your media buying campaign.
  3. Negotiations: Advertising campaigns are often conducted directly with the publisher or channel owner. Therefore, media buyers should have strong bargaining skills in order to conduct fair and profitable transactions.
Identify Your Target Market – recognize and build a profile of your primary market or key customer base.  This could involve identifying their common demographic profile, income group, and media habits.  You may consider a survey of your current customer base to identify some of these common profile markers.
 
Market Intelligence Collection-What is your competitor's business like? This will help you decide where and how to place your ad.
Define a Budget-There are several ways to determine your ad budget as much as possible from the percentage of net sales or forecasted sales. Your budget should take into account the actual media spending and costs to produce your advertising material.


Other Marketing Channels – you may have heard of the terms – paid, owned and earned media or 'POEM'. This is fairly new terminology but is a very established concept as it describes a broader marketing mix.

Your paid media campaign should be run as a compliment and in conjunction with owned and earned media strategies.
Creative Message – this should fit with your pre-determined campaign objective.  If your objective is to generate response then a strong call to action or incentive to respond should be incorporated into your creative message.
Identify Media Channels – different media offers different features and benefits.  Having determined your target market, campaign objectives, budget and done your competitive homework you can now choose the media channels and market genres which match this criterion.
Request Media Kit Information From Relevant Media – particularly if this is the first campaign you may consider casting a wide net to make yourself familiar with all relevant media options.

Develop and Send Media Brief – once you’ve assessed media kits and developed a short list of media, you can develop and send a brief or request for proposal (RFP).
Schedule and Book Media – book or place advertising within media which best fits your brief.
Brief and Produce Creative – creative should meet material specifications supplied for each media
Traffic Material – send material with clear material insertion instructions including date of appearance.
Ensure Your Business is Ready – is your business, and everyone in it, fully prepared for the increased sales and inquiries you should attract through your well thought out paid advertising - owned and earned media - campaign?
Measure, Optimise & Report – ensure you’ve developed processes which allow you to identify which media type and media platform is generating your advertising’s response.  Depending on the medium used (ie digital media) you may be able to measure response and optimize your campaign in real time.

4 months ago

2019-06-18

2019-06-14

Hello, 
I am running Facebook ads, but the results are not up to the mark. I think I am messing up with the audience targeting. which audience should I focus on targeting? A specific audience that is easy to convert? 

5 months ago

2019-06-12

Everyday Facebook is making it harder to run ads on their platform. You have to be so careful not to piss them off because if you do the ban hammer will strike you. On the other hand good information in this post OP. The only problem I had with this post is the blocks of content. It's a little hard on tired eyes, but overall good advice.

5 months ago
Adrian replied to Twitter Vs Facebook

Facebook. According to me, Facebook is much much much better than Twitter as it is richer in visual content, Twitter is more like text messaging

5 months ago

2019-06-11

Adrian replied to what are LSI keywords?

LSI keywords basically make it easier for search engines to get results, so using these keywords in your content can increase traffic to your site. When using SEO technology or search engine optimization, it is also important to consider LSI functionality. If you want to include SEO in your website, we recommend that you use third-party experts who specialize in improving content to increase Internet traffic.

5 months ago

How many backlinks required to rank a page? And how do I get strong backlinks for my site?

5 months ago

2019-05-30

There’s a lot of things that can cause your CTR to rise or fall. What Causes CTR To Increase? Focused Audience Targeting Great Ad Copy Higher Relevance Score (8 and higher) Engaging Ad Creative Adding Additional Links In Ad Copy What Causes CTR To Decrease? Bad Targeting Bad Ad Copy Low Relevance Score (7 and lower) Bad Ad Creative Higher Frequency (Above 3)

5 months ago

2019-05-28

The most important thing is CONTENT! And not just for CONTENT'S SAKE! But because unique, good content provides a great user experience. And the FUTURE OF SEO is USER EXPERIENCE.

5 months ago

I want to automate my tasks through bots, I am not talking about the chats bot and automation. I have read some reviews on BotChief - those were quite scary. Any alternatives? Or shall I try BotChief?

5 months ago

2019-05-14

Hey everyone! Do you know some effective ways to monitor traffic and analytics for my ad campaign? Do you think UTM really works or there is some other ways out?

6 months ago
Adrian replied to Facebook Vs Instagram

Totally depends on your ideal customer And your industry.

6 months ago
Adrian replied to Best Ecommerce Platform

Shopify is best suitable for; Fashion, Consumer goods, and Jewelry Whereas Magento is best for; B2B, Health & beauty, and Multinational retailers And WooCommerce Publishing, Lifestyle, Healthcare , and Services industry

6 months ago

2019-05-08

Design Offers for Your Lead Ad Actionable CTA Chic post Images

6 months ago
Adrian favorited a reply

Add UTM codes

6 months ago

Track conversions by customizing columns; -Go into an Advertising Manager. -Select Campaigns, Ad Shots or Ads, According to what you want to measure. -Select the Columns dropdown menu. -Click Apply and you'll notice these columns in the table.

6 months ago
Adrian published Email Marketing Tools

What are some best low-cost email marketing tools I can use for lead conversion?

6 months ago
Adrian replied to Facebook Marketing

Run a simple food contest that will in return boost up your engagement

6 months ago

2019-05-02

Is it possible on Facebook ads to target a person living in some country but belonging to a certain city of another country?

6 months ago